Value proposition · A&ID
JTBD to market and sales learning loop
Every transition names its authority, writer, receipt, and failure gate while human decisions and the accepted-proof boundary remain visible.
- Problem
- Customer demand, delivery proof, market action, and buyer learning live in separate authorities and can lose provenance at their handoffs.
- First action
- Locate the two human decisions, the accepted-proof boundary, and the feedback return before approving runtime integration.
- Proof signal
- A reader can trace observed job → reassessment and identify every authority, receipt, blocker, and human gate at desktop and 375px.
Purpose
Carry observed customer demand into a reusable promise, accepted delivery proof, human-controlled market action, and a new assessment without rewriting history.
Current position
The proof-to-market return leg exists; intent commissioning and tenant-scoped demand evidence are the next runtime boundary.
Priorities
- Keep capture non-committing and commission only evidence-complete assessments.
- Let accepted delivery proof—not aspiration—cross the marketing boundary.
- Keep publication human-controlled and return attributable response as a new assessment.
Listen · observe without committing
laneObserved customer jobSpec · Product story
- Type
- Problem
- Writer
- Demand intake
- Receipt
- Stable source identity
- Stops on
- Reject missing or unstable sourceRef
Non-committing intentSpec · A1 — Capture without commissioning
- Type
- HopperIntent
- Writer
- CaptureHopperIntentUseCase
- Receipt
- Idempotent pending intent
- Stops on
- Capture never commissions
Prioritize · assess and keep
laneEvidence-complete kept assessmentSpec · A2 — Rank with honest uncertainty
- Type
- IntentAssessment
- Writer
- Intent assessment use case
- Receipt
- Append-only disposition and missing gates
- Stops on
- EVIDENCE_INCOMPLETE
Demand evidence associationSpec · Type and data-model reuse gate
- Type
- StoryDemandEvidence
- Writer
- CommissionStoryFromIntentUseCase
- Receipt
- supports/challenges link with idempotency key
- Stops on
- TENANT_MISMATCH or idempotency conflict
Build · commission one promise
laneReusable Story ContractSpec · A3 — Commission one testable product promise
- Type
- StoryContract
- Writer
- CreateStoryContractUseCase
- Receipt
- Testable threshold, forbidden outcome, and outcome binding
- Stops on
- OUTCOME_UNBOUND
Prove · cross the delivery boundary
laneAccepted valued-outcome proofSpec · A4 — Market only accepted proof
- Type
- ValuedOutcome
- Writer
- Valued-outcome proof use cases
- Receipt
- Accepted publication receipt and guardrail result
- Stops on
- PROOF_IMMATURE
Market · draft then approve
laneEvidence-bound marketing packSpec · A4 — Market only accepted proof
- Type
- ValuedOutcomeMarketingDraft
- Writer
- CreateStorysellingPackUseCase
- Receipt
- Public/private/held/prohibited claim classification
- Stops on
- Private or unsupported claims are held
Human publication approvalSpec · A5 — Keep publication consequential and human-owned
- Type
- StorysellingPackApproval
- Writer
- ApproveStorysellingPackUseCase
- Receipt
- Explicit approval record
- Stops on
- APPROVAL_REQUIRED
Sell · publish and observe
laneProvider-neutral publication receiptSpec · A5 — Keep publication consequential and human-owned
- Type
- StorysellingPublicationReceipt
- Writer
- PublishStorysellingPackUseCase
- Receipt
- Attributable idempotent publication receipt
- Stops on
- PUBLISHER_UNAVAILABLE
Attributable buyer responseSpec · A6 — Turn sales response into product learning
- Type
- StorysellingBuyerResponse
- Writer
- RecordStorysellingBuyerResponseUseCase
- Receipt
- Immutable observed buyer behavior
- Stops on
- TENANT_MISMATCH or duplicate response
Learn · reassess without mutation
laneNew intent reassessmentSpec · Slice 4 — Close buyer response into prioritisation
- Type
- IntentAssessment
- Writer
- ReassessIntentFromBuyerResponseUseCase
- Receipt
- New assessment citing buyer-response evidence
- Stops on
- Never mutate the previous assessment
Ordered connector rail
- stable source identity
- pending intent
- human keep decision
- supports or challenges
- delivery proof boundary
- accepted public evidence only
- explicit human decision
- authorised provider call
- attributable market action
new assessment evidence
next prioritisation pass